Magnify Truth – W/S 2011-12

We’ve all been busy over here at Scope gearing up for the release of the Winter / Spring 2012 “Magnify Truth” Line. Some of the new products are already available for purchase online and more are being delivered and photographed in the coming days. Already, we’ve been getting a tremendous positive response, prompting us to do another batch of hats in the first few days of selling them.

Last weekend, much of the #ScopeGang congregated on a bitterly cold morning on Mass Ave and spent the better part of the day roaming the streets of Boston, 25 deep bundled up in new Scope Gear, looking cool and taking pics and video. SOS was with us doing lookbook photos along with Jake while Byrd and Dante Luna were on video duty. Not to mention everyone else snapping and instgraming away with their own tech.

We made our way from the Christian Science Center, thru the Prudential mall and down to Newbury St., scaring security and the occasional civilian all along the way. It was a blast, shopkeepers were shook, Johnny Cupcakes was held siege, a random group of passing sailors was made to pose with us…

After all that a smaller contingent made our way to New Look Photo & Design‘s studio for product shots.

We will be posting the official W/S 2011-12 Lookbook soon along with video. In the meantime check out more photos on the Scope FB fan page and Tumblr.

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