Scope Urban Apparel’s latest release takes aim at another “artist” which is not something we typically do.
As a growing company we are not in the practice of burning bridges or hating on other’s success. However, there are some exceptions which must be made. Consider the worth of a bridge to nowhere.
Shepard Fairey and his Obey brand has been hailed as revolutionary street art and the premier purveyor of proletarian products. Fairey has been exposed as a blatant plagiarist and fraud – who has no consideration for the origin or meaning of the images he expropriates. Not only does he take the work of others, slap his logo and colors and patterns on it and call it his own, he strips it of all significance it once held. This is a tragedy since he typically preys on images which have tremendous meaning in the histories of popular resistance and struggles for social justice.
It’s time he got a taste of his own medicine. We felt like this was a shirt (had Fairey “designed” it) he could wear without shame – openly expressing the values and virtues he and his brand represent.